And one of the coolest things I get see on the subway, besides people falling asleep on complete strangers' shoulders, is what I have just now coined the "running subway video advertisement."
I don't think anyone would argue that marketing has gotten pretty crazy these days. It seems like companies will market their products or brand names wherever it's humanly possible. (I even remember some years back when the movie 'Spiderman 2' was almost going to put an advertisement on 2nd base at the MLB All-Star Game.) And the subway station is certainly not exempt from this craziness.
There are ads everywhere in the subway. On the walls, on the doors, around the escalators, on the handrail of the escalators, on the handlebars inside the subway cars, etc., etc. The only logical place that wouldn't have an advertisement is along the walls of the subway tunnels, because no one could possibly read them as the car was moving at full speed.
Well, think again.
Someone was smart enough to build something that would run along the walls of the tunnels and play video that would travel the same speed as the high-speed subway cars. I've uploaded a few different ads to show you what I mean...
This one features a reflection cameo from two ridiculously good-looking people:
This ad is kind of boring, but check out the dude sleeping:
This one is almost seizure-inducing:
This ad starts halfway into the uploaded video, so feel free to skip ahead. It's a movie preview, but sadly it's of a new Hugh Jackman movie that appears to feature giant robots fighting each other in boxing rings....(really, Hugh?):
Pretty cool, huh? The best running video subway ad I've ever seen was a movie preview for a Chinese Jet Li movie, and who doesn't like watching Jet Li fight for 15 seconds while crammed in a subway car with 50 of your closest Chinese strangers.
Now if I could only find a way to project 3-D ads from the walls on the inside of the subway cars then I'd be a rich man.
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